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What I Know

Cotopaxi’s Davis Smith on the Depression and ‘Spiritual Experience’ That Helped Launch His Brand

What I Know
Christine Lagorio-Chafkin
After his business relationship was fractured, Smith found himself in a dark place. Then 36 hours of inspiration led him to dream up Cotopaxi, whose mission is to change lives and sell 'gear for good.'

How Poppi Went From Kitchen Concoction to TikTok Sensation

What I Know
Christine Lagorio-Chafkin
Allison Ellsworth says speaking from the heart on social media has helped the brand connect with consumers.
Hey Jane founder Kiki Freedman.

How Kiki Freedman of Hey Jane Steers Her Online Abortion Clinic In a Sea of Regulatory Changes

What I Know
Zoya Hasan
First came skepticism around online medicine. Then came the repeal of a woman's constitutional right to choose. These are turbulent times for a medication abortion startup.

How Thrive Market Reached $400 Million in Sales While Making Online Grocery More Sustainable

What I Know
Zoya Hasan
Thrive co-founder Nick Green shares his approach to offering healthy food for cheap, in a way that helps the planet.

Slack’s Stewart Butterfield on Getting to $1 Million in 72 Hours

What I Know
Christine Lagorio-Chafkin
The co-founder and CEO of Slack recounts the unlikely creation and adoption of the fastest-growing enterprise software the world had ever seen.

How Bite Founder Lindsay McCormick Went From Hobby to Brand to Smart Rebrand

What I Know
Christine Lagorio-Chafkin
The female founder and former ski instructor started with toothpaste and is now scaling sustainability while expanding into other personal care products.

How Kendra Scott Crafted a Remarkably Wholesome Customer Service Philosophy

What I Know
Christine Lagorio-Chafkin
Scott's first retail experiences led to the creation of 'the Sister Rule,' a policy that's still going strong across 130 retail stores.
Brian Chesky.

How Airbnb CEO Brian Chesky Nurtures His Creativity

What I Know
Christine Lagorio-Chafkin
He sketches, he designs, he reads--all with the aim of connecting divergent ideas.

How Airbnb’s CEO Rebuilt Its Business, and Found Focus

What I Know
Christine Lagorio-Chafkin
Airbnb co-founder Brian Chesky recounts how the company bounced back after losing 80% of its business in eight weeks.
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