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Public Relations

Make Sure Your Communications Hit the Mark

Public Relations
Stephen Shapiro
Leveraging AI text-to-voice can help you hear problems you would have missed.

Want to Pitch the Media and Get Attention for Your Company or Yourself? Here’s What 500,000 Pitches Reveal

Public Relations
Minda Zetlin
More than 97 percent of pitches to journalists get no response. But you can beat those odds.

There Are Two Kinds of Workers and You Need a Different Email Greeting for Both.

Public Relations
Elizabeth Danziger

How do you know whether to include a friendly comment at the beginning of a business email? You know, that one that hopes the reader is havi…

Tech PR is dead. The model no longer works.

Public Relations
Joan Westenberg

Tech PR is dead. Newsrooms are exhausted and understaffed. There is too much noise. There are not enough journalists. The model no longer wo…

10 Tips for a Remarkable Tagline

Public Relations
Young Entrepreneur Council

Have you ever seen an ad online and had no idea what product was being sold? Or spotted a tagline in an email that was longer than the body …

PR Tricks: 5 Rules for Handling the Media

Public Relations
Ron Burley

Your start-up probably doesn’t have a high-powered PR firm to handle calls from the media. So, you’re on your own when a consumer reporter–…

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