Last year, Steve Manning, the founder of Sausalito, California-based branding agency Igor, told me: “So much has been burned to the ground o…
Last year, Steve Manning, the founder of Sausalito, California-based branding agency Igor, told me: “So much has been burned to the ground o…
The principles of naming are the same the first time you name a business and the 30th time. The rules don’t change, but you change. You lear…
Naming your business is one of the most important steps you take when getting started. It’s also one of the most challenging, largely becaus…
Would Google still be Google if the founders had stuck with their nickname for the business and called their company BackRub? Would Sony hav…
It’s amazing how crucial a name can be. It plays a monumental role in a brand’s growth and perception, meaning it can completely make or bre…
What’s in a name? A whole lot of jokes, memes, and the wrong kind of second glances if you choose the wrong one. Sometimes names are just ou…