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Market Research

4 Different Ways to Carve Out a Niche in a Crowded Market

Market Research
Shama Hyder

It’s easy to feel like most, if not all, industries are oversaturated. There are tons of creative ideas out there, and with the rapid way th…

As seen in Mad Men, fifty years ago, research was collected by having a one-way mirror installed and adverting guys would be on the receiving end. The homemaker would host the meeting with a group of women who would talk about soap or some other consumer product.

How to Conduct Qualitative Market Research

Market Research
Carolyn M. Brown

Visualize. Just as you head off to work you get a text message asking if you’ve had a cup of coffee. You reply “no.” About 20 minutes later …

How to Conduct Market Research

Market Research
Robb Mandelbaum

If you don’t know your customer, then you don’t know your business. You won’t know how to respond if you see changes in your sales patterns….

How to Find New Customers and Increase Sales

Market Research
Elizabeth Wasserman

In a perfect world, you would have an unlimited budget to market your business in order to find new customers and increase sales. You could …

Conducting Online Market Research: Tips and Tools

Market Research
Inc. Staff

Your may already be conducting online market research for your business-;but you may not know it. Some of the easiest to use and most common…

How to Define Your Target Markets

Market Research
Josh Spiro

Given the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyon…

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