How to Effectively Brand Your Business
My employee didn't know me. So I put my face on the company truck.
“IT NEEDS to be not porn music.” Mike Cessario, co- founder and CEO of Liquid Death, shakes his head as a boom-chicka-wah-wah clip plays fro…
Long before the days of Google and discovering the best spots based on reviews, we gauged the perceived quality of a restaurant based on the…
Creating the “it” product of the summer is both a blessing and a curse. That’s Emily Vaca’s current reality. The 37-year-old founder of Minn…
I’m not a branding expert. But as a founder I need to be involved in decisions around how we want to portray ourselves as a company to ensur…
When you think of branding, content isn’t really the first thing that comes to mind. You envision logos, slogans, and maybe some taglines. B…
In part one of this series on branding, I covered three types of sub-brand architectures that work well when there’s a certain level of bran…